AheadRace is an IT applications solutions provider. Their mission is to always be a step ahead of the competition, and help their clients stay two steps ahead of the future.

A stark and efficient word mark crafted around a custom-made monogram. Created using a bespoke typeface merged with stylized, staggered speed lines to produce an impression of constant movement.

An unconventional rendering of an interconnected A and R. A unique yet versatile graphic element that can be used as a Favorites Icon in digital media, and as a monogram where space is a constraint.